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Aperiour

Mr. Negroni, I presume?
[Maddalena Delli]

You certainly know the Negroni cocktail, one of the favourite strong aperitif drinks worldwide. What you probably were not aware of is that Negroni is a Florentine by birth.

As with most cocktails, it was not invented by a barman, but by a drinker. In the Twenties, the most fashionable drink in Florence was the Americano - a residual of Europe’s pro-American feelings after World War I. An Americano is half sweet vermouth and half Campari with a generous splash of soda.

Everyday the stylish Count Camillo Negroni would meet his friends at the Giacosa bar on the stillfashionable via Tornabuoni and order an Americano - but with a difference - with a splash of gin instead of the soda. Soon others started ordering their Americanos "the Negroni way" and a star was born...


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